-myAsianStore.com Now Bilingual!

FOR IMMEDIATE RELEASE:

myAsianStore.com Relaunched on New Bilingual Platform!

Union City, CA ¡V August 8, 2011 - King Wai Trading Co. announced today the relaunch of their popular online Asian food store myAsianStore.com (MAS). The website, in business since 2004, sells shelf-stable food items imported from Asia to customers around the United States. Products available on MAS come from leading Asian manufacturers including BRAND¡¦S, Isabelle, Owl, and Khong Guan. The relaunch gives the site a cleaner, more updated look as well as adding a fully bilingual English/Chinese interface. This means that for the first time, customers will be able to choose to shop in an English or Chinese language environment. Its parent company believes myAsianStore is now the only English/Chinese bilingual food-specific ecommerce website in the country.

"We believe giving our customers the option to shop in a fully Chinese language environment will increase loyalty and open the doors to marketing opportunities with other Chinese language websites and portals" says Marketing Manger Mr. James Parr. He adds "MAS has always had some content in both Chinese and English but customer account functions and check-out were only available in English. Today's relaunch is a milestone and will be very welcome by consumers who might be more comfortable using Chinese online."

In addition to going bilingual, the updated site has integrated other functions to make it more consumer friendly including nutrition data and ingredients for products, product reviews, a recipe column, and enhanced searchability. "As a major Asian food importer and distributor to brick and mortar stores across North America, we hope to grow our online presence and reach-out to consumers away from major cities who might not have easy access to Asian food markets."

King Wai Tading Co. is the distribution arm of Khong Guan Corporation (KGC) the importer and sole marketing agent for many of Asia's finest food brands. With multiple warehouses and a comprehensive network of broker and distribution partners, KGC successfully markets products across the whole of North America. KGC was founded in 1982 by the owners of Khong Guan Biscuits of Singapore - a leading Asian biscuit manufacturer in operation since 1947.

Contact:

James Parr
Marketing Manager
Khong Guan Corporation/ myAsianStore.com
email¡Gjparr@kgcusa.com
Telephone¡G510-487-7800 ext. 102